Cochrane & Associates was formed to assist the IAQ and environmental industries in reaching their marketing goals.
Paul Cochrane, the founder of the company, has a proven track record within these industries and has helped regional companies realize their goals of national growth leading to their acquisition by international firms as well as helping startup companies jump start their brand to establish a national market position. Cochrane & Associates is positioned to leverage his experience and knowledge of growing these types of businesses to expand your company.
Through extensive experience in sales and account management to creating marketing & business development intiatives that have impacted hundreds of thousands of individuals, Mr. Cochrane has learned first hand the interaction and relationship between sales and marketing and how the two functions can and should have an unbeatable synergistic relationship.
While many business consultants can analyze your company’s market position and growth plans, Cochrane & Associates can not only analyze your current position, but plan, implement, execute and maintain a unique strategic marketing initiative to advance your company and increase your profits.
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Testimonials:
“Mr. Cochrane is a tireless visionary who has held a lead position within my business develop team for over ten years through a diverse range of ventures, ranging from startups to the world’s largest indoor air quality testing laboratory. Mr. Cochrane’s wealth of experiences and practical approach provides a unique formula for success.” -Vladimir Bolin, CEO of Chromosomal Laboratories, Inc., & former CEO and co-founder of Aerotech Laboratories, Inc.
“With over a quarter century of watching the environmental market evolve, and industry trends come and go, I can say Mr. Cochrane has a unique ability to capture those markets through calculated and effective marketing strategies.” – Joe Frasca, Executive Vice President, Marketing at EMSL Analytical, Inc.
“I worked closely with Paul Cochrane for several years while we ramped up one of the most successful businesses in the IAQ industry. His ability to identify and target specific markets for a full range of products and services is unsurpassed in the industry. His vision for educational marketing redefined business development in our industry.” – David Fetveit, Past President of the Indoor Environmental Standards Organization (IESO).
“Paul has done an excellent job in marketing the certification programs of the American Indoor Air Quality Council. PR is a significant part of our work as an independent certifying body. We regularly benefit from Paul’s knowledge of the marketplace and his creative approach to marketing strategies.” – Charlie Wiles, Executive Director of the American Indoor Air Quality Council (AmIAQ).
“My thoughts on Paul and his core strengths – the list would include: integrity, ingenuity, flexibility, commitment, critical thinking, raw intelligence, management savvy, competence… and there’s more. The combination of Paul’s diverse skills allows him to create innovation and deliver as promised, there is little more than that to exemplary service and Paul has the formula that so many miss. Now, if all of our associates were as professional….” - Michael Himelfarb, CEO and President, Global Prevention Services